Our story
Founded from
Kindness and strength
🌈 The
vision
SKD Fashion is more than just fashion; it's a source of inspiration and encouragement to live your true self. SKD stands for SAFE. KIND. DIVERSE. and carries a message based on kindness, equality, cultural diversity, and inclusivity for all genders.
Our goal is to break down barriers and create fashion that empowers everyone to express themselves freely. Our designs combine playful kawaii aesthetics with timeless elegance, ensuring each piece is unique, empowering, and inclusive.
Through fashion we want to uplift and empower, celebrating individuality, authenticity and the beauty of staying true to oneself.
With this campaign, we're bringing our first collection to life, and that's just the beginning! Following the initial launch with our handbags, we'll be introducing our ALL GENDERS Kawaii streetwear line—fashion that's truly for everyone, without categories or labels. Because in fashion, just like in life, we're all equal.
💖 The story
behind the vision
I founded SKD Fashion Revolution with the idea of spreading kindness through my designs like handbags and fashion items because I firmly believe that kindness plays a crucial role in our lives.
We all experience bad days or difficult moments when it seems impossible to get back up until someone reaches out to us with a kind gesture or reminds us that kindness still exists.
My personal story: Why I started SKD Fashion Revolution
When I was going through my own challenges, especially dealing with depression, it was the kindness of others that helped me. Small gestures, encouraging words, and simple reminders that someone cares made all the difference. This experience changed me, and I knew I wanted to return that feeling to others in some way.
I created SKD not just as a fashion brand, but as an inspiration. I hope my logo can serve as a symbol, a reminder for others to find strength and keep going, no matter how difficult life gets.
Founded by Shelly Nguyen in Vienna, SKD Fashion Revolution is a Viennese brand that stands for a new kind of fashion that focuses on awareness, kindness, and humanity.
Shelly firmly believes that kindness is not a weakness, but the power that enables real change, an energy that connects people and gives hope.
As a designer, Shelly creates each bag herself with passion, depth, and personal meaning.
Each design tells a story, inspired by real experiences, emotions, and moments that reflect courage, self-love, and mindfulness.
Her collections do not follow trends, but arise from real feelings and reflected moments of life.
One of Shelly's central concerns is the fight against discrimination in all its forms.
She hates injustice, but does not confront it with anger, but with inspiration, kindness and consciousness-raising.
As she herself says:
“I don’t think I can convince the whole world, but I believe that every single vote counts.”
SKD Fashion Revolution stands for kindness, self-acceptance, awareness of mental health, lived diversity and equality.
The brand actively strives to ensure that fashion is accessible and free of boundaries for all genders, because true freedom of style arises where people can be themselves, independent of labels or norms.
Each product is crafted with care, symbolizing a fashion world that thrives on empathy, authenticity, and acceptance.
What began with a small collection of handbags has developed into a movement that shows that true beauty comes from where heart and attitude meet.
SKD Fashion Revolution
Carrying Kindness Forward
Shelly
Shelly
Founder & CEO, Creative Director/Designer of
SKD Fashion Revolution
There's a story behind every piece—meet the people who drive our mission.
TITLE/Overline
Our
SKD Heroes & Friends
Shelly
partner
Without Christoph, SKD Fashion Revolution wouldn't exist in this form. He is my most important pillar of support and assists me with external communications, business discussions, and public appearances. Due to my anxiety, I rarely appear in person, so he handles communication for me in these situations with great empathy, patience, and professionalism. Behind the scenes, he gives me the calm and strength to continue running SKD with love, clarity, and conviction.
Esther L.
My trusted right-hand and business partner: Esther's role at SKD Fashion Revolution
Chris Bates
Our collaborative artist
An incredibly talented musician, our SKD ally, hero and true inspiration.
Sanara Stone
SKD's Lead Vocalist
The powerful and heartfelt voice behind “We Are SKD”.
Sanara Stone is family to me. She has given me a lot of self-confidence and is fully committed to our mission. While we were looking for a singer for our song, she volunteered and poured her beautiful heart into the project.
